Votre démarche a un impact positif sur l’environement

Lorsque vous achetez d'occasion, vous faites une ÉNORME différence pour la planète.
Chez Børneloppen nous sommes très fiers !
Ensemble, nous avons épargné :

litres d'eau

L’équivalent de

chasses d’eau et

kg de CO2

L’équivalent de

km en voiture


Børneloppen Franchise

Start your own Børneloppen

Secondhand for children

Do you want to start a Børneloppen?

Can you say "yes" to all these questions, you might be our new business partne. You have strong commercial background, you believe in brilliant customer service, and you want to make a difference for the environment, for customers and for your employees. We are expecially interested in hearing from you, if you live close to Ghent, Antwerp, Brugge or even come from Holland.

  • Are you looking for new business opportunities?
  • Do you have a strong commercial background?
  • Do you want to be a part of a successfull circular concept?
  • Can you invest in a new project?
  • Do you believe in business opportunities within sustainability?
  • Do you want to make a measurable difference for the environment?

What is Børneloppen?

Børneloppen is a circular concept that started in Denmark in 2016. Two mothers - Johanna and Sofie - wanted to make it easier for families to buy and sell secondhand. Our concept has grown into 14 stores, but we only just got started! We can provide you with best practise from 14 stores, the best it-system in the industry and great business opportunites. Børneloppen is now ready to expand with new stores, and we are looking for Franchisées in new cities and markets!

Frequently asked questions (FAQ:s)

Pictures from previous openings

Our expectations

  • You understand the importance of excellent customer service
  • You are willing to invest time and money into your own company - and your family is supporting you!
  • You can understand the needs of our target group (families with children)
  • You will be the front figure at your local marketing
  • You are either already a superuser of social media - or wish to become one!
  • You will work full-time on developing the brand - our franchisees are NOT passive investors!

Award-winning concept

Børneloppen has won the award as "Best Sustainable Initiative" 5 years in a row at Children-of-the-City (Børn i byen) in Denmark. We also make a difference to the environment - by buying quud quality secondhand, our customers have saved the environment over 1.3 billion toilet flushes, and a CO2 saving that corresponds to over 108 million km driven by car.

We can offer you

Well-proven concept at growing secondhand marketplace

Professional support for start-up, daily business and business development

All-in-one it-system tailored for your business

A network of franchisees actively sharing best practise and ideas

Marketing support

Support to Business Development

App with Customer Club - coming soon!

Analysis and reports to improve your performance

My Børneloppen

My Børneloppen/Mon Børneloppen is Børneloppen's IT system which manages your daily operations. It is a complete system with online bookings, checkout system, price tags, customer login, environmental calculator (water and C02 savings) and sales reporting. Our stand tenants have their own login to My Børneloppen, and they can continuously add more price tags and follow their sales online. There are automated e-mails to stand tenants, and the website collects subscriptions to newsletters. As a franchisee, you can always keep up with the store's key revenue figures - and you can compare your own figures with other Børneloppen stores in real time. Mit Børneloppen gets several updates every year - and we have two main principles in our IT development: it must be easy to use, and automated processes must ensure that you minimize your time on administrative tasks. Pssst! We have a secret: we have launched a Børneloppen App in Denmark, and the app is coming to Belgium very soon!

We support your marketing activities

  • Well-proven concept that is market leader at current markets
  • Access to marketing and social media best practice across the franchise network
  • Continuous measurement and analysis on your marketing performance
  • Graphic materials adjusted to local market
  • E-mail automation system
  • Marketing training

We support your business development

  • Assistance in project management from A to Z when opening your first stores
  • Continuous support visits - we support your development
  • Monthly reports on your Business performance (Sales, Social Media performance)
  • Purchase agreements on branded products
  • Yearly Business Kickoff with other franchisees
  • Marketing training

NOW is the perfect time!

Sustainability is one of the biggest trends at the moment - a long-term mega trend supporting Børneloppens growth potential. In addition, inflation is pressuring families to focus on cheap alternatives to childrens items. In other words, NOW is the perfect time to open a Børneloppen-store - we have both long-term (sustainability) and short-term (inflation) trends boosting our business. So, what are you waiting for? Send us mail to franchise@boerneloppen.dk.